Gillette Venus Partners With Olay for New Razor Line

Article from www.dailyglow.com:

By Cosima Brand

Global shaving giant Gillette Venus has announced a new partnership with skin care giant Olay to create a new line of razors that combine the best of both brands. The new line will also be featured in this year’s Sports Illustrated Swimsuit edition.

According to the official press release, the new Venus and Olay razor blends the five-blade technology popular with the Venus brand with the skin conditioning treatment of Olay moisturizers. North American marketing director for Gillette Venus, John Holding, commented in a press release: “The Venus and Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skincare.”Gillette Venus Embrace Pink Razor, 1 Razor 2 Womens Razor Refill Cartridges Kit

The Venus has always offered users “Goddess Skin,” but now, Holding says that “Venus and Olay is the newest and an outstanding way to achieve it.” Gillette commissioned Harris Interactive to survey women in hopes of finding out exactly what they thought achieving “Goddess Skin” meant. Luckily for the company, 69 percent of those surveyed thought that shaving was one of the most critical steps to achieving “Goddess Skin.” Most of those surveyed described “Goddess Skin” as smooth, healthy, and soft.

The new partnership will also be featured as the “Official Razor” for the 2012 Sports Illustrated Swimsuit edition. This is the first beauty partnership for the magazine’s most-read edition of the year, and will showcase behind-the-scenes footage of preparation for the shoot. Beginning on February 14, 2012, the magazine website will broadcast a series of webisodes that outline the preparation and beauty secrets of model Chrissy Teigen. They will show her Goddess Skin routine using the Venus and Olay razor.

Last Updated: Tuesday, February 14, 2012
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